As marketing professionals in the experiential world, we have become accustomed to the idea of an ever evolving industry. Brands today are moving away from purely face to face physical experiences, and bringing their essence to life, not only through digital immersion creativity but through new technology as well including Virtual Reality (VR) and Augmented Reality (AR). Now, you may ask yourself, “what is the difference between VR and AR, and how are brands utilizing these technologies?”
‘Why It’s Worth Taking Risks’, was a platform for an enriching two-way conversation between the audience and four speakers. The discussion was almost entirely centered on “knowing that the world won’t end if you take a risk,” “going for it,” and “doing what will be most fun”—which was great. It was encouraging to learn that risk taking as it relates to your career sometimes has a huge, often unforeseeable payoff. It really was.
When it comes to new social platforms, a brand can feel a bit like a kid in a candy store: think Instagram, think Pinterest, think Snapchat. Every day, developers submit over 1,000 apps to the Apple App Store. Furthermore, with more than 800,000 mobile apps available in the Apple Store, only 80 generate more than $1 million in revenue during the fourth quarter of their first year, according to research firm Distimo.
Snapchat is raw, candid, and in-the-moment social media, when Facebook and Instagram are highly polished and edited. Snapchat offers a fair share of challenges for brands looking to jump on the platform, but in return, it offers a level of intimacy no other platform can deliver. What you lose in sharing high-quality content, you gain in perceived spontaneity and creativity.